When running a business in the most populated city within a state, search engine optimization becomes extremely important. A lot of your local business is going to come from people searching for a specific type of service in the area. Statistics say that they are likely doing so using a smartphone. Therefore, if your company is within or near Birmingham, Alabama, then you need the best SEO company Birmingham has to offer.
Why the best? Why not settle for the cheapest or the most convenient? Once again, this is a demand that comes from working in such a heavily populated area. Nearly any niche or industry you choose is going to have plenty of competition throughout Birmingham and surrounding areas. All of them are competing for the top spot on Google. In particular, they want the top spot for LSI location-based keywords.
Of course, that’s not the only reason to demand the best SEO company Birmingham has to offer. When searching for a new car don’t you want the best? Or how about when you are searching for your first home? These are all big investments. Starting a business may be the biggest investment you ever undertake. Making poor decisions and cutting corners along the way could cost you everything.
What’s interesting is that the best doesn’t always mean the most expensive. You can get the best SEO in Birmingham at a cheaper price than some of the competition offers. Some businesses mark up their prices just to make their business seem better. However, the work of a great SEO company will speak for itself.
There are a couple of steps you can take to determine whether you’re really dealing with one of the best. First, consider the SEO of the business itself. Does their own business show up in local search results? Does their website look presentable and properly optimized? You would be surprised by how many SEO companies don’t put enough effort into their own marketing. How can you expect them to take yours any more seriously?
Second, you can ask for references from previous clients. Ask specifically for clients they have worked with in the last twelve months. It’s even better if you can view clients who are in the same niche as you are. Consider how well their campaign worked out for them.
A little research can go a long way when it comes to choosing an SEO company. Don’t rush the decision and don’t settle for the cheapest on the market. Verify references and let their work speak for itself.